With 20 years of experiencing in consulting strategic communication for brands, Vietba Media understands that brand identity is not simply about having an appealing logo, it is a system of communication between customers and businesses, helping customers to recognize and remember brands in both practical and emotional ways. In other words, effective brand strategies promote businesses' trademarks position in the increasingly competitive markets. Therefore, a standard brand identity needs to express the consistency in values, vision and equity of the brand in a strong and attractive way, engaging customers.
Understanding that branding is the foundation of business development, Vietba Media supported businesses to establish a strong brand presence in the highly competitive markets by creating a clear, strong brand image, improving customer experience for products/services of the businesses.